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AIDA Model
This framework is designed to guide customers through different parts of the funnel, driving action so you can start to see the benefits of nurturing your lead generation strategy. It focuses on identifying the target market, creating effective advertising campaigns and increasing sales.

Awareness

Raising awareness of your brand to your potential audience and creating a ‘buzz’. This is the most underrated part of a marketing funnel and a part that is usually heavily under-invested in.

Interest

Once your potential customers know who you are, you can get them interested in what you sell.

Desire

The desire stage is prime time to talk about USP’s and the benefits of your product.

Action

This stage is about convincing the customer to take action and help drive conversion.

Awareness

If digital marketing is a journey, our Insight and Strategy team are your ultimate travel companions.
  • Content Marketing
  • Search Engine Optimisation
  • Digital PR, Social Media

Interest

Every day your audience is discovering new brands and products on Google, Amazon and social media.
  • Web Performance
  • Social Media Advertising
  • Data and Analytics

Desire

At Passion we make smarter and faster decisions based on your business objectives by connecting and acting on all
  • Google Tag Manager
  • Analytics Configuration & Audit
  • Call Tracking

Action

If digital marketing is a journey, our Insight and Strategy team are your ultimate travel companions.
  • Content Marketing
  • Search Engine Optimisation
  • Digital PR, Social Media
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